After the Success of Henry Bloomfield‘s debut music video ‘Royal Flush’, We both knew we wanted to work with each other again soon. What we didn’t expect, is ‘Baby Made A Move’, Henry’s follow up video, being released a mere 30 days later.
This time, we went in a whole new direction, focusing on some abstract themes probably familiar to most of us. We decided to have some fun with it and film an epic pillow fight / feather explosion for the finale, and decided to ‘kick it up a notch’ with some added effects.
Watch Baby Made A Move
We wanted to have Henry, Valentina, and Tom to be performing in real time for the video, but we wanted the feathers to be falling in slow motion all around them (speaking of feathers, it only took 2 pillows full of feathers to produce the frenzy seen in the video). To explain the process we’ll have to hit you with a little video math:
Usually we film and produce videos with the standard 24 frames per second to get a film-like look and feel (23.976 to be exact). The television standard frame-rate for broadcast is 30 frames per second (actually 29.97 but who’s counting). The former being exactly 80% of the latter. We decided to film the feather-frenzied finale at the standard television frame-rate of 30 frames per second so we could slow it down exactly 80% to achieve our slow motion feather effect.
However, we still needed the performances to match up with the track, so we had to speed up the track exactly 125% (the inverse of 80%) for Henry and crew to perform to. That way, once slowed the footage back back down to 80%, the performance was dead on. This effect can also be achieved by filming at 60 frames per second (ahem, 59.94) and speeding up the track by 250%. If you can find a performer who can nail it at that breakneck speed – let us know!